Current inventory totals  999 recipes. Adding approx 200/month from Publicis archives and current Asda Magazine. New inventory is anticipated to fulfil approximately 70% of top search terms. There was a lot of detailed information on the Recipe customers. However, it wasn't always easy to find or digest, and the user journeys were too complicated and where not user task optimized.

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The approach

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Develop a meaningful taxonomy

To support both high-performing tag filters, and the range of current and future recipes on the Recipes site.
 

A human-led experience

Gather an understanding of user expectations and opinions of the site. Ensure that the menu structure, (and later, the search experience) on the Recipes site represent an excellent, human-led experience.

Improve taxonomy

Find out how well the site navigation supported users in their main tasks.