eBay | whatusersneed

Transforming connected commerce for brands and sellers

Working as a consultant for Triad Retail Media and the the eBay Advertising team looking to develop an improved understanding of their brands and sellers behaviors through focus group workshops and analysis of complex transaction data.

The problem

With 167M active buyers worldwide and 1B live listings on their platform, eBay required a unique insight into the entire shopper experience. To tell a story about what fuels the buyers’ passions through their product research and purchase trends.

The approach

Turn data into insights
Over the last year, eBay Advertising has focused on leveraging rich data science and deep customer insights to offer brands the most sophisticated ad solutions that drive sales lift, and increase market share.

Reach any audience segment

Defined audiences

Find more customers

Reach shoppers who look like current customers through rich data science and shop-alike modeling

eBay Advertising, a division of eBay Inc, helps brands understand and influence the shopping journey of 167M active buyers worldwide. With 1B live listings consisting of the most diverse selection of new, luxury, rare and collectible items in the world, eBay offers unrivaled insights into the shopper's motivation and intent.