User experience and financial services. Two terms that, until recently, were rarely uttered in the same breath. Banks have long had the reputation of delivering online experiences that at best were dry, dusty but ‘dependable’, and worst, alienating and confusing.

​

Approach

From the very beginning of our relationship with the PRA  team, we worked closely with steering group to iterate designs to ensure our final output was fully optimised and inspiring.

​

Our key objectives were to:
 

• Ensure continuity of customer experience from the quote process through to the customer portal

• Increase the conversion of leads through the quote tool and subsequently to provider sites (which also leads to increased sign ups)

• Explain the benefits of the features that are offered to customers on the results page

​

​

​